The Kronaby watch combine innovative technology with traditional, elegant design

In 2014, the founders of Anima had a vision of bringing beautifully packaged technology to the people. Three years later, their connected watches are continuously entering new markets under the Kronaby Sweden brand, and the company employs seventy people.

Having previous experience of PLM, the team behind Anima understood the necessity of a professional CAD and PLM platform to support their product development. They chose NX CAD to design their watches, and Teamcenter PLM to connect and control the product documentation. As their PLM and CAD partner, NEXTAGE helped implement the solution.

Henrik Telander is Director, Head of HW Development at Anima:

“NEXTAGE delivered a total solution that allowed us to be up and running really quickly with pre-defined work processes and support. The collaboration has continued ever since the implementation, and together with NEXTAGE we are developing new solutions as new needs and requirements emerge.”

Kronaby is a new generation of watches with features constantly being updated by the team of design engineers at Anima. In order to stay ahead of competition and avoid startup mistakes, the support of the product development platform has proven very valuable.
The elegant Kronaby watch is connected to your smartphone by an easy to navigate application and offers features such as Remember This Spot, Find Phone and Filtered Notifications. Each feature is carefully selected to allow users to stay connected but not distracted – leaving time to focus on what truly matters to them.

Anima, based in Malmoe, specializes in purposefully designed smart, connected products.

Visit Kronaby Sweden here!